FLAMIN’ HOT is the inspiring true story of Richard Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon.
Q-tips say: Enjoyed it!
It’s a sticky story that turns into, at least, a possible good crowd pleaser. Flamin’ Hot tries t convinces you that one man’s quest to sell a unique flavour of a very unhealthy processed snack is somehow tied to his cultural identity.